AcuityAds Completes Acquisition of Visible Measures; Concurrent Closing of $11.7 Million Bought Deal Financing Including Full Exercise of Over-Allotment Option

TORONTO, March 31, 2017 /CNW/ - AcuityAds Holdings Inc. (“AcuityAds” or the “Company”) (TSXV:AT, OTCQB:ACUIF), a technology leader that enables advertisers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns is pleased to announce that it has completed its previously announced acquisition (the “Acquisition”) of Visible Measures Corp. (“Visible Measures”), a Boston-based leading programmatic platform provider for analytics-led video advertising.

“We are extremely excited about the integration of Visible Measures’ video analytics technology into Acuity’s world-class media execution platform and are looking forward to seeing the compelling advantages of offering their services to our existing clients,” said Tal Hayek, CEO of AcuityAds. “Video advertising is the fastest growing segment of the digital advertising market and the addition of Visible Measures’ offerings significantly bolsters our video footprint and enhances our value proposition for marketers as an industry-leading multi-channel platform for all of their digital advertising initiatives.”

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